# Open Session (Reference) — Brand Guide
> A unified, repeatable brand system for the AI era

_Version 1.0 · generated by Brandframe · machine-readable brand context_

## Use this with your AI

Paste the following system prompt into any LLM so it writes on-brand:

```text
You are writing on behalf of Open Session. Voice: Clear, Confident, Warm, Precise, Unfussy. Always: be specific, lead with the action, ground claims in what is true. Never use: synergy, leverage, bespoke, revolutionary, world-class. We say things like "Here's what to do next." rather than "You might possibly consider doing the following." Our audience: time-poor founders building a brand system. Keep copy clear, confident, and warm. When unsure, prefer clarity over cleverness.
```

## 1. Brand Messaging

**Purpose** — Give every team a unified, repeatable brand system built for the AI era.

**Mission** — Turn a short founder intake into a complete, living, machine-readable brand guide.

**Vision** — A world where any tool — human or AI — can generate perfectly on-brand work from one source of truth.

**Values**
- **Clarity** — We prefer the clear thing over the clever thing.
- **Craft** — Details compound; we sweat the system, not just the surface.
- **Momentum** — We ship usable slices and improve them in the open.
- **Trust** — Grounded in what's true; we never invent facts on a brand's behalf.

**Tagline options**
- A unified, repeatable brand system for the AI era  _(selected)_
- Your brand, made machine-readable
- One source of truth for on-brand everything

**Elevator pitch** — Brandframe gives time-poor founders a complete, machine-readable brand guide from a 30-minute intake — exportable to web, PDF, tokens, and an MCP endpoint your own AI tools can read.

**Short bio** — Brandframe turns a short founder intake into a complete, living brand guide your tools — and your AI — can actually use.

**Long bio** — Brandframe is an AI-assisted brand system that turns a short, founder-friendly intake into a complete, living, machine-readable brand guide. It generates design tokens, identity, art direction, messaging and voice, and AI-direction artifacts you review section by section, then export as a web guide, PDF, design tokens, Figma, and an MCP / brand-context API — so every tool you use generates on-brand work from a single source of truth.

## 2. Voice

**Attributes:** Clear, Confident, Warm, Precise, Unfussy

**We say / instead of**

| We say | Instead of |
|---|---|
| Here's what to do next. | You might possibly consider doing the following. |
| Your brand, made machine-readable. | Leverage synergistic brand assets. |
| We generated this from what you told us. | Our proprietary AI crafted bespoke insights. |
| This pairing fails contrast — here's a fix. | There may be some accessibility considerations. |
| Ship it, then refine. | Await full sign-off before any release. |
| One source of truth. | A holistic ecosystem of brand touchpoints. |

**Words we love:** clear, living, on-brand, source of truth, ship

**Words we avoid:** synergy, leverage, bespoke, revolutionary, world-class

**Content pillars**
- **Build in the open** — Show the system being made — decisions, trade-offs, progress.
- **Brand as infrastructure** — Treat brand like code: tokens, contracts, versioning.
- **AI that stays on-brand** — How machine-readable brand context makes AI output trustworthy.

## 3. Identity

**Color usage**
- Charcoal and vanilla carry most surfaces; orange is the accent that leads.
- Use brand-500 for primary actions; brand-700 for text-on-white emphasis.
- Keep large areas neutral so the accent reads as a highlight.

**Brand color scale**
- `25`: #FFFAF5
- `50`: #FFF3EB
- `100`: #FFE4D4
- `200`: #FFC8A8
- `300`: #FFA370
- `400`: #FF7A38
- `500`: #FE5102
- `600`: #E64400
- `700`: #BF3600
- `800`: #992D05
- `900`: #7A280A
- `950`: #431302

**Neutral scale**
- `10`: #F0F0F0
- `20`: #DDDEE2
- `30`: #C7C7C7
- `40`: #A3A3A3
- `50`: #787878
- `60`: #595959
- `70`: #4A4A4A
- `80`: #383838
- `90`: #1E1E1E
- `black`: #000000
- `white`: #FFFFFF

**Primary / accent / semantic**
- `charcoal`: #191919
- `vanilla`: #FFFAEE
- `orange`: #FE5102
- `success`: #07CB9C
- `error`: #FF3737

**WCAG contrast pairings**
| Foreground | Background | Ratio | Pass |
|---|---|---|---|
| #FFFFFF | #FE5102 | 3.29:1 | ❌ normal |
| #191919 | #FFFAEE | 16.88:1 | ✅ |
| #FFFFFF | #191919 | 17.58:1 | ✅ |
| #BF3600 | #FFFFFF | 5.61:1 | ✅ |
| #1E1E1E | #F0F0F0 | 14.63:1 | ✅ |

**Typography**
- Display / Headings: Neue Haas Grotesk Display Pro
- Body: Neue Haas Grotesk Text Pro
- Accent: Offbit

**Iconography:** lucide · 24×24

## 4. Art Direction

### Secondary is Primary — _Accent-led_
The secondary orange leads as the hero color.
- **Do:** Lead with orange highlights
- **Don't:** Bury the accent
### Limitless — _Empowering_
Infinite possibilities, empowerment.
- **Do:** Show open horizons and scale
- **Don't:** Box the subject in
### Metaphorical Me — _Empathetic_
Human/machine duality, empathetic.
- **Do:** Pair human warmth with machine precision
- **Don't:** Make it cold or clinical
### Raw Aesthetic — _Tactile_
Texture, grain, film.
- **Do:** Embrace grain and imperfection
- **Don't:** Over-polish
### Dreamscape — _Surreal_
Different dimensions.
- **Do:** Bend space and light
- **Don't:** Be literal

**Photography:** people & product — real, lightly stylised, warm with high-contrast accents
**Texture:** grain/film
**Illustration:** minimal line with bold accent fills
**Motion:** snappy, purposeful

## 5. AI Direction

**Image-gen prompt templates**
- **Accent-led hero:** `{subject}, warm neutral scene, a single practical orange (#FE5102) accent leading the eye, subtle film grain, high contrast, editorial composition` _(Territory: Secondary is Primary + Raw Aesthetic)_
- **Human/machine:** `{subject} showing human warmth meeting machine precision, empathetic, cinematic, restrained palette with orange accent` _(Territory: Metaphorical Me)_

**On-brand by channel**
- **instagram** — Accent-led, grainy, one clear message; SDCCR story arc.
- **web** — Generous neutral space, charcoal/vanilla surfaces, orange for primary actions.
- **deck** — Big display type, one idea per slide, accent used sparingly.

**Token → code:** Colors → theme.extend.colors.brand (25..950) + neutral; type sizes are responsive (mobile/tablet/desktop).

## 6. Activation & Templates

**Channels:** instagram, web, deck
**Story framework (SDCCR):** Situation → Desire → Conflict → Change → Result
**Design system:** Untitled UI — Figma + React; Tailwind/shadcn/Radix/Daisy as alternatives.
**Asset templates:** carousel, ig-post, deck, one-pager

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_Generated 2026-06-23T00:00:00Z._